FMCG - Feedback From the Packaging
A QR code on the packaging that lets consumers rate the product in seconds. Product-level data, in real time.
QR code integrated into the packaging design - a direct channel to the consumer
The Challenge
Manufacturers reach thousands of consumers every day through retail shelves but have no direct feedback channel. Traditional research is expensive, slow, and limited in scope.
QR codes on most packaging lead to a marketing page and generate no data. The manufacturer has no way to hear from the consumer at the moment of consumption.
The Solution
kazva.bg turns the QR code on the packaging into a feedback channel. The consumer scans, rates the product, and shares their opinion - in under 60 seconds, no registration needed.
The manufacturer gets the data in real time - at product level, by period, with specific comments. On a low rating, an automatic notification follows.
Results
Consumers get an easy way to share their opinion - right from the packaging, in seconds. The manufacturer sees the real picture by product and period - continuously, not once a year.
Quality issues surface on time. And the data provides a basis for specific decisions - which products are liked, which aren't, and why.
How It Works
From packaging to management dashboard in 60 seconds
Scans
The QR code on the packaging
Rates
The product on a 1-10 scale
Shares
What they liked and what can be improved
Receives Value
Promotions, sweepstakes, online store
What You Get
What the platform includes
Product-level feedback
Each QR code is unique per item. You know which product is getting the rating.
No installation
The consumer scans with their phone and rates. No app or registration needed.
Free text
Consumers describe in their own words what they like and what they don't. Specifics, not just a number.
Automatic notifications
On a low rating, the manufacturer receives a notification with details.
Automatic reports
Overview by product and period. Which products stand out and where attention is needed.
Value for the consumer
After rating, the consumer gets promotions, access to an online store, or a sweepstake.
Transformation
Current Model
- ✕ QR code leads to a marketing page
- ✕ No feedback from the consumer
- ✕ No product-level data
- ✕ Quality issues remain invisible
With kazva.bg
- ✓ QR code collects feedback in seconds
- ✓ Real-time data by product and period
- ✓ Automatic notifications on low ratings
- ✓ Consumer gets value after rating
Beyond Feedback
What else the QR code on the packaging can do
Consumer questions
Add questions to the rating - about habits, preferences, or demographics. The consumer answers voluntarily, in seconds.
New products
Ask consumers what they want before you invest in production. The data comes directly from the people who buy your products.
The Product's Path
Production
The QR code is printed on the packaging
On the shelf
The product is in the store, available to the consumer
Consumption
The consumer buys and tries the product
Feedback
Scans the QR code and rates in seconds
Data
The manufacturer gets the results in real time
Gallery
Feedback directly from the consumer
When the QR code on the packaging collects opinions instead of leading to a marketing page, the manufacturer gets data that no other channel can provide. Optionally, the QR code can include a prize campaign - as an extra incentive for the consumer.
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Implementation
Three steps to first results
Design
We adapt the questions for your products - QR sticker visual design and question structure.
Launch
We provide QR codes as stickers or for packaging integration. We set up the management dashboard, notifications, and reports.
First results
Real-time data by product and period, with specific comments and automatic notifications.
Approach comparison
| kazva.bg | Traditional research | |
|---|---|---|
| Data | Real-time | Weeks to months |
| Context | At the moment of consumption | Outside the purchase context |
| Reach | Every consumer who scans | Small sample |
More case studies
All 4 airports in Bulgaria - on one platform
Passenger feedback from 4 national airports. Real-time notifications on low ratings.
HR / Employee ExperienceEmployee feedback - every day, not once a year
QR code at the workplace. Anonymous rating in 30 seconds. HR sees results immediately.
Finance / HRBORICA - 29 offices, one platform
29 offices, one dashboard. Customer ratings by location and period.
Want direct consumer feedback?
See how packaging QR codes become a two-way dialogue with customers.
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