Real-time feedback. For every industry.

Anonymous. In seconds. No installation.

A constant stream of feedback at the moment of service - zero IT integration on your side.

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Finalists at Innovation in Politics Awards 2025 - kazva.bg in Top 9

50+ clients across 10 industries

Retail · Aviation · Municipal · Transport · Financial · Media · Government · Tourism · Education · Utilities

kazva.bg positive drivers identification screen

kazva.bg negative feedback email alert to manager

The system trusted by leading organizations.

kazva.bg is the feedback standard - from municipal services to airports, from media groups to hotels and retail chains.

"The goal is for the Municipality of Stara Zagora to become increasingly transparent, more public, and more open to citizens - and to achieve ever-better interaction across various spheres."

Nikolay Dikov, Secretary of Stara Zagora Municipality

"We hope that with this pilot project at UTP, we can provide our students with quick feedback - not only about instructors, but also about the administration."

Prof. Dr. Miglena Temelkova, Rector of UTP

"For a municipality like Sozopol, where tourism is the primary livelihood, a direct dialogue channel from guests is not just useful - it is strategically necessary."

Tihomir Yanakiev, Mayor of Sozopol Municipality

"The speed at which we receive citizen opinions allows us to act proactively - not waiting for problems to escalate, but addressing them at their origin."

Metodi Guberov, Municipality of Stara Zagora

The Problem

The feedback you're not hearing

Silence doesn't mean satisfied customers. It means they don't have a channel to tell you. And when they don't have a channel - they just leave.

68%

of unhappy customers say nothing - they just leave

Qualtrics XM Institute, 2025

1 in 3

customers stop buying from a brand they love after just one bad experience

PwC, Future of Customer Experience

retention increase = 25-95% profit increase

Bain & Company

Services

We deliver decisions, not dashboards

We turn feedback into confident management decisions.

Let's find the right approach for you

AI Analysis & Automation

Proprietary AI models built on 10+ years of feedback data. Automatic topic and sentiment recognition, report generation, and real-time escalations.

Real-time Notifications

Negative rating, drop in satisfaction, recurring problem - the right person gets notified the moment it happens. Reaction in minutes, not weeks.

Turnkey Setup

We prepare QR codes, posters, SMS and email channels, website buttons, and other touchpoints - ready to deploy. No IT integration on your side.

Custom Analytics

Your processes, your metrics, your reports. We build analytics that follow your organization's logic - not the other way around.

Meet Standards Requirements

ISO 9001, CAF, and EU AI Act require organizations to measure satisfaction. With kazva.bg, the data is already collected and the documentation - ready.

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Approach

From idea to always-on analytics ecosystem

Three steps to a continuous analytics system that gets smarter over time.

Discovery

What do you want to measure

• Meeting to understand your needs
• Identifying touchpoints
• Choosing feedback channels

Preparation

We build everything

• Questionnaire design
• QR codes, posters, SMS and email channels
• No IT integration on your side

Launch

Data from day one

• You place the materials on site
• Feedback starts flowing immediately and you start receiving notifications
• AI reports from the first month

Projects

From analytics to action - across industries

See how always-on analytics drives real decisions for organizations across different sectors.

Aviation

All 4 airports in Bulgaria - on one platform

Passenger feedback from 4 national airports. Real-time notifications on low ratings.

HR / Employee Experience

Employee feedback - every day, not once a year

QR code at the workplace. Anonymous rating in 30 seconds. HR sees results immediately.

Finance / HR

BORICA - 29 offices, one platform

29 offices, one dashboard. Customer ratings by location and period.

Retail

Minimart - 300+ stores, one platform

Every store gets its own rating. Management sees the full picture.

FMCG

Packaging as a focus group

Consumers scan the QR code on the packaging and share their opinion.

HoReCa

Hotels and restaurants - the guest's opinion before the Google review

QR code on the table, at reception, in the room. The guest rates in seconds. The manager gets a notification immediately.

Municipal

Stara Zagora Municipality - the voice of citizens in real time

Citizens rate municipal services anonymously. 600+ touchpoints across the municipality.

Transport

Stara Zagora Public Transport - passenger opinions in real time

QR code in every bus. Passengers rate their journey in seconds.

Media

bTV - live audience voting

Viewers participate directly from their phone. Producers see results in real time.

Education

UTP - teacher evaluation by students

Students rate teachers anonymously. Management receives ready results without manual processing.

Healthcare

Healthcare Facilities - Real-Time Patient Feedback

A QR code in the waiting room, the ward, or the reception. The patient rates in seconds, management sees the results in real time.

About

Since 2014, we help organizations hear their customers

We built kazva.bg to give organizations a feedback channel that people actually use. Today the platform works in aviation, retail, municipalities, finance, education, and more.

50+ organizations

1.2M+ reviews analyzed

10+ industries

2,000+ active channels

Feedback from 128 countries and 2,600+ cities

128 countries · 2,600+ cities · 1M+ feedback responses

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Learn more about us

FAQ

Answers to common questions

How does the system work?

Customers, citizens, or employees scan a QR code at a physical location (store, airport, municipality office). This opens a brief rating - no app, no registration. Results flow into your dashboard in real time.

How is this different from surveys?

Surveys give you a snapshot. Our system runs continuously - collecting feedback constantly and analyzing trends in real time. Instead of an annual report, you get a live dashboard with alerts, trend analysis, and key factor identification.

How long does implementation take?

It depends on the scale of the project. We prepare everything on our side - questionnaires, QR codes, materials, and platform setup. You receive everything ready to deploy.

Can we customize questionnaires?

Yes. Every questionnaire is fully customizable - questions, branching logic, design, and language. You can have different questionnaires for different locations, departments, or use cases.

What happens to our data and are you GDPR compliant?

Your data is entirely yours. It's collected anonymously, stored encrypted in the EU, and fully GDPR compliant. Accessible 24/7 and can be exported at any time.

Do you work with our industry?

We work across 10+ industries - municipalities, airports, banks, retail chains, universities, media, and more. If you have customers, citizens, or employees whose opinions you want to understand - we can likely help.

What reports do we get?

A real-time dashboard with data by location, period, and category. Plus automated email reports - without logging into the system.

Do you work outside Bulgaria?

Yes. The platform supports 10+ languages and is available for international clients. Questionnaires automatically adapt to the user's device language.

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